Ready to own every room you walk into?

Fractional Director of Content

Strategic Content Leadership for Visionary Thought Leaders

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You’re Ready For This If:

✓ You’ve crossed the Employee #11 threshold and need Series B-level positioning

✓ You recognize content as a strategic business function, not a marketing task

✓ You want a thought partner who thinks like an executive, not a content creator

✓ You’re ready to position yourself as the visionary thought leader shaping your industry

✓ You have $25K+ annual budget for strategic content leadership

What Up To 20 Hours Per Month Looks Like

Strategic Content Direction (40% of time)

Your industry-specific content strategy brain trust

Monthly strategic planning sessions aligned with your Series B timeline and industry positioning goals
Industry conference and speaking opportunity preparation and positioning
Media request management and strategic response planning for maximum industry authority impact
Board presentation and investor communication messaging development
Competitive landscape monitoring and strategic response planning for industry leadership positioning

BRAVE Framework Implementation (30% of time)

Your personalized content methodology

Bold positioning strategy execution across all platforms
Resilient content systems that work with your executive schedule
Artistic storytelling that cuts through your industry’s noise
Vibrant communication that inspires industry adoption
Expressive thought leadership that shapes industry conversations

Executive Content Production (20% of time)

High-impact content that reflects your vision

Strategic content creation: thought leadership articles, keynote talking points
Executive communication support: investor updates, board presentations
Media preparation: interview talking points, strategic messaging
Content optimization for maximum industry influence

Film, video, and event production direction when needed (leveraging 20+ years in entertainment industry)

Performance Analysis & Iteration (10% of time)

Strategic measurement that matters

Thought leadership positioning assessment
Industry influence and recognition tracking
Content performance analysis focused on business outcomes
Strategic recommendations for scaling influence

Why Visionary Thought Leaders Choose This Model

You get executive-level strategic thinking without the overhead of a full-time hire.
Most companies at your stage aren’t ready for a full-time Chief Content Officer, but you need someone who thinks strategically about narrative positioning and industry influence.

You get 20+ years of Fortune 500 and documentary filmmaking experience.
I understand how to position executives for maximum industry impact because I’ve worked at the highest levels of business and entertainment.

You get a true strategic partner who enhances your existing team.
This isn’t about replacing your marketing team—it’s about amplifying your vision through strategic content leadership. I work collaboratively with your Marketing Director or CMO to ensure your thought leadership positioning supports all your business initiatives, while bringing entertainment industry expertise for high-impact projects.

Measurable Business Outcomes You Can Expect

Industry Authority Development

Speaking opportunities at industry conferences, panels, and thought leadership events
Media positioning as the definitive expert voice, not just another “female founder”
Industry recognition through awards, analyst reports, and peer acknowledgment
Thought leadership citations in industry publications and research

Strategic Business Opportunities

Partnership discussions where you’re approached as an industry peer and strategic equal
Board and advisory invitations at complementary companies in your ecosystem
Consulting and speaking revenue opportunities that align with your business goals
Strategic relationship development with industry leaders, investors, and decision-makers

Series B Positioning Advantages

Investor meetings focused on your industry vision and leadership, not basic qualifications
Due diligence conversations where investors reference your thought leadership content
Valuation discussions supported by your recognized industry authority status
Term sheet negotiations from the position of established thought leadership

Competitive Market Position

Industry influence that competitors recognize and media seeks out first
Strategic positioning that differentiates you from other executives in your space
Market leadership recognition that affects partnership and acquisition opportunities

How We Work Together

Month 1: Strategic Foundation

Deep dive strategic assessment using the Media Maven Method
BRAVE Framework customization for your industry and vision
Content architecture development aligned with Series B timeline
Initial high-impact content creation

Months 2-3: Strategic Implementation

Monthly strategic planning and content direction
Ongoing content creation and executive communication support
Industry positioning optimization and thought leadership development
Performance analysis and strategic iteration

Ongoing: Strategic Partnership

Quarterly strategic reviews and planning sessions
Continuous industry narrative positioning and influence-building
Executive content support for key business initiatives
Collaboration with your existing marketing team to amplify your stories across film, media, and events
Full production capabilities available: Film/video production, event production, and strategic media planning when projects require entertainment industry expertise
Strategic content leadership that evolves with your business

BOOK YOUR STRATEGY SESSION

Client Success Story

Jennifer came with groundbreaking Women in Cannabis Study research, but needed strategic positioning to establish industry thought leadership.

The Challenge: Academic research with industry-changing insights, but no strategic way to position Jennifer as THE cannabis industry authority.

The Strategic Approach: We developed a comprehensive narrative positioning strategy that transformed Jennifer from researcher to industry visionary.

The Result: Jennifer is now recognized as the definitive voice in cannabis research, with her insights shaping policy discussions and industry direction.

“Windy’s creative vision far exceeded my expectations and truly raised the level of professionalism for the entire project. Her passion for equity and inclusion was a huge benefit to the video series.” — Jennifer Whetzel

Investment: Starting At $5K/Month

What’s included:

Up to 20 hours of strategic content leadership per month
Monthly strategic planning and direction sessions
BRAVE Framework implementation and optimization
Executive-level content creation and communication support
Strategic performance analysis and recommendations
Direct access for strategic content questions and opportunities

Retainer terms:

3-month minimum engagement
Available on a renewable quarterly basis or annual commitment
Hours are “use it or lose it” and don’t roll over month to month
Additional hours available with prior approval and a separate agreement

Industries I Specialize In

Purpose-driven female founders in:

Technology and SaaS
Fintech and financial services and SaaS
Media and digital content

Sustainability and clean tech
Healthcare and biotech
FemTech

Company stage:

Post-Employee #11 threshold
Ready for visionary thought leader positioning

Approaching or preparing for Series B
$1-10M annual revenue

Frequently Asked Questions

Q: How is this different from hiring a marketing agency?

A: Marketing agencies create content. I provide strategic content leadership. I think like an executive partner about how content positions you for industry leadership and business growth.

Q: What's the time commitment from me?

A: Minimal. Monthly strategic sessions, review of materials I create, and input on key strategic decisions. I handle execution—you provide strategic direction.

Q: How do you measure success?

A: Success is measured by strategic business outcomes: industry recognition, thought leadership positioning, strategic partnership opportunities, and Series B preparation progress.

Q: How do you work with our existing marketing team?

A: I partner with your marketing team to amplify your strategic vision. While they handle day-to-day marketing execution, I focus on positioning you as a visionary thought leader. We work together to ensure your narrative is consistent across all channels, and I bring entertainment industry expertise for high-impact film, video, and event projects when needed.

Q: Can this scale as we grow?

A: Absolutely. Many clients start with quarterly engagements and move to annual commitments as we build strategic momentum. The model scales with your business growth, and we can add full production services (films, videos, events) as opportunities arise.

Ready To Discuss Your Strategic Content Leadership?

This is perfect for visionary thought leaders who:

Understand content as a strategic business function
Are ready to position themselves as industry destiny-shapers
Want a true strategic partner, not just a content creator
Have the budget and commitment for executive-level content leadership

In our strategy session, we’ll discuss:

Your specific industry positioning challenges
How the BRAVE Framework applies to your business goals
Strategic content leadership opportunities for your company
Whether the Fractional Director model is right for your stage