Does Your Story ‘Wow’ People?

Get Your Content Tune-Up

30-Day Strategic Narrative Audit for Visionary Thought Leaders

You’re Ready For This If:

✓ You’ve crossed the Employee #11 threshold and are thinking about Series B
✓ You’re tired of being positioned as “inspiring founder” instead of “industry visionary”
✓ You suspect your content isn’t reflecting your true strategic vision
✓ You need proof of concept before a larger content engagement
✓ You’re a decision-maker with budget authority who values strategic thinking

What You’ll Receive In 30 Days 

30-Day Strategic Narrative Audit for Visionary Thought Leaders

This 30-Day package includes a 30-minute Kick-Off call, weekly homework, weekly one-on-one coaching with Windy, a Strategic Findings document, plus a 60-minute Findings Review Call.

Week 1: Mindset Audit (2.5 hours)

Are you thinking like a visionary thought leader?

  • Current narrative positioning assessment
  • Identification of Series A vs. Series B mindset gaps
  • Strategic vision clarity analysis
  • Key mindset shifts needed for thought leadership

 

Week 2: Message Strategy (2.5 hours)

Is your message positioning you as an industry game-changer?

  • Core message audit across your content platforms
  • BRAVE Framework application to your key messages
  • Message hierarchy recommendations for thought leadership
  • Strategic messaging gaps and opportunities

 

Week 3: Media Optimization (2.5 hours)

Are you using the right platforms in the right way?

  • Platform strategy assessment for executive presence
  • Content format recommendations for your industry
  • Media mix optimization for Series B positioning
  • Strategic content calendar framework

 

Week 4: Momentum Plan (2.5 hours)

Your 90-day roadmap to thought leader positioning

  • Immediate wins you can implement this month
  • 90-day strategic content roadmap
  • Success metrics that matter for Series B
  • Clear next steps for scaling your narrative strategy

 

Total: 10 hours over 30 days + 60-minute findings review call

 

The Business Case For Strategic Assessment

This $2,500 partnership investment provides:

✓ Clear Series B positioning roadmap with specific recommendations for thought leadership development

✓ Competitive analysis showing how industry leaders position themselves vs. your current approach

✓ Strategic framework that your existing marketing team can implement immediately with clear direction

✓ Business case development for larger strategic content leadership investment with measurable outcomes

ROI delivered in 30 days:

• Strategic clarity on thought leadership positioning gaps and opportunities

• Competitive intelligence on industry authority best practices

• Implementation Roadmap that your marketing team can execute with confidence

• Clear next steps for scaling your strategic content leadership as business grows

Perfect for presenting to your board as:

“Strategic positioning assessment that identifies specific opportunities for industry authority development and Series B preparation, with actionable recommendations our team can execute.”

What Makes This Different

This isn’t content creation—it’s strategic narrative positioning.

Most content audits focus on posting frequency and engagement metrics. The Content Tune-Up analyzes how your narrative positions you for industry leadership and Series B success.

You get executive-level strategic thinking, not tactical social media advice.

After 20+ years producing for Fortune 500 executives and creating films that screened at Sundance, I understand how to position visionary thought leaders at the highest level.

windy borman head shot directors chair

Client Success: The Jennifer Whetzel Transformation

 

Jennifer came with valuable Women in Cannabis Study research but needed strategic positioning to establish industry thought leadership.

Before: Academic researcher with important data

After: Recognized as THE definitive voice shaping cannabis industry conversations

 

“Windy’s creative vision far exceeded my expectations and truly raised the level of professionalism for the entire project. Her passion for equity and inclusion was a huge benefit to the video series.” — Jennifer Whetzel

Client Success: Strategic Positioning Transformation

 

Tali and Ophi came with 20+ years of astrology expertise and bestselling author credibility, but needed strategic positioning to command premium speaking fees at business and innovation conferences.

Before: Astrology experts known primarily in wellness and lifestyle spaces

After: Recognized as THE definitive voices on “The Astrology Advantage” for business leaders, innovators, and change-makers.

“The Content Tune-Up transformed how we talk about astrology for business audiences. Windy helped us create a powerful new framework to speak to leaders who want to enhance their work with spiritual technology.” — Tali Edut, Co-Founder astrostyle.com

Your Investment: $2,500

What’s included:

• 4-week Media Maven Method assessment (2.5 hours per week)

• Strategic findings document with specific recommendations

• 90-day momentum plan with immediate wins

• One 60-minute strategy call to review findings and discuss next steps

Timeline: 30 calendar days from project start (2.5 hours per week)

Delivery: Strategic findings document + 90-day momentum plan + strategy call

What Happens Next

Payment Processing

Secure checkout via PayPal

Project Kick-off

You’ll receive a welcome email with next steps within 24 hours

Initial Kick-off Call

We’ll schedule your 30-minute project kickoff within 48 hours

Media Maven Method(™) Assessment

I’ll conduct the 4-week analysis (2.5 hours per week)

Delivery

You’ll receive your strategic findings document and we’ll schedule your 60-minute review session

Ready To Transform Your Narrative?

This is perfect for executives who:

• Value strategic thinking over tactical execution

• Understand that Series B requires different storytelling than Series A

• Want proof of concept before a larger engagement

• Are ready to invest in their thought leadership positioning

 

Questions? Ready to discuss a larger strategic engagement?

Frequently Asked Questions

Q: How much of my time does this require?

A: Minimal. One initial 30-minute kickoff call, and a final 60-minute strategy session. I handle all the analysis work—this is designed for busy executives.

 

Q: What if I need more than the audit?

A: Many clients move to a 3-month strategic engagement or monthly Fractional Director retainer. The Content Tune-Up gives you clear next-step recommendations.

 

Q: How do you measure success?

A: Success is measured by strategic positioning clarity, not vanity metrics. You’ll have a clear roadmap for transforming your narrative from founder story to industry vision.

 

Q: What industries do you work with?

A: I specialize in purpose-driven female founders in tech and tech-adjacent spaces who’ve crossed the Employee #11 threshold and are ready to step into the spotlight as a Visionary Thought Leader.

 

Investment in strategic narrative positioning today determines your Series B positioning tomorrow.