BOOK YOUR STRATEGY SESSION

Strategic Content Leadership Discussion for Growth-Stage Female Founders

You’re Ready for This If:

✓  You’ve crossed the post-Employee #11 threshold and are thinking Series B

✓  You recognize content as a strategic business function, not just marketing

✓  You’re ready to position yourself as a visionary thought leader in your industry

✓  You understand the investment required for executive-level content leadership

✓  You’re a decision-maker with budget authority who values strategic partnership

What We’ll Discuss in Your Strategy Session

Your Strategic Content Leadership Needs (10 minutes)
  • Current narrative positioning and Series B preparation challenges
  • Industry thought leadership opportunities you’re missing
  • Strategic content goals aligned with your business objectives
  • Team dynamics and how strategic content leadership enhances your marketing function

 

BRAVE Framework Application (10 minutes)
  • How Bold positioning establishes your industry authority
  • Resilient content systems that work with your executive schedule
  • Artistic storytelling approaches that cut through your industry’s noise
  • Vibrant communication strategies that inspire industry adoption
  • Expressive thought leadership that shapes industry conversations

 

Strategic Partnership Options (7 minutes)
  • 3-month strategic engagement for comprehensive narrative transformation
  • Monthly Fractional Director retainer for ongoing content leadership
  • Custom project options for specific business initiatives (funding rounds, product launches, industry positioning)
  • Investment levels and partnership structure that fits your business stage

 

Next Steps (3 minutes)
  • Clear recommendation based on your specific needs and timeline
  • Implementation approach if we move forward together
  • Timeline and expectations for strategic content leadership engagement

 

Partnership Investment Expectations

This conversation is for growth-stage founders who understand that strategic content leadership requires meaningful partnership investment, not just budget allocation.

Our strategic engagements typically require:

  • 3-month strategic projects: Custom scope based on business objectives and partnership commitment
  • Monthly retainer partnerships: Starting at $5K/month for up to 20 hours of strategic content leadership
  • Custom projects: Partnership investment aligned with strategic business initiatives

Specific partnership and investment discussions occur during the strategy session, tailored to your unique needs and business goals.

What Growth-Stage Founders Value About Strategic Sessions

The strategic consultation approach resonates with leaders who:

  • Need to understand how content strategy evolves at their business stage
  • Want to identify the gap between current content and Series B investor expectations
  • Require strategic thinking about content, not just tactical execution
  • Value partnership-based approaches to business challenges

From Jennifer Whetzel’s experience working together:

“Windy’s creative vision far exceeded my expectations and truly raised the level of professionalism for the entire project. Her passion for equity and inclusion was a huge benefit to the video series.”

This strategic consultation approach helps founders understand how content leadership can transform their industry positioning and business outcomes.

What Makes This Different from Discovery Calls

This isn’t a sales conversation—it’s a strategic consultation.

Traditional discovery calls focus on:

  • Understanding your current marketing challenges
  • Explaining services and packages
  • Determining if you’re a good fit for existing offerings

Strategic sessions focus on:

  • Analyzing your industry positioning and thought leadership opportunities
  • Discussing how strategic content leadership supports your business objectives
  • Exploring custom strategic partnerships that align with your vision and growth stage

Before We Meet

To make the most of our time together, please be prepared to discuss:

  • Your Series B timeline and the industry positioning you need to demonstrate to investors
  • Current content strategy challenges across board presentations, media requests, and industry speaking opportunities
  • Industry thought leadership opportunities you’re seeing but don’t have the bandwidth to capture strategically
  • Strategic partnership and business development conversations where stronger industry positioning would create advantages
  • Your vision for how thought leadership positioning supports your company’s competitive market position
  •  Decision-making process and timeline for strategic partnerships that affect multiple stakeholder communications

How to Prepare Your Team

If you’ll be involving your CMO or Marketing Director:

This session focuses on strategic content leadership that enhances your existing marketing function. We’ll discuss how strategic thought leadership positioning provides the direction your marketing team needs to position you as a visionary industry leader.

Key points for your team:

  • This is strategic content leadership, not marketing services
  • Focus is on CEO/founder positioning as industry thought leader
  • Enhances existing marketing efforts with strategic direction
  • Addresses executive-level content needs that most agencies can’t handle

Discussing This Partnership Investment with Your Leadership Team

For Your Board

Strategic positioning investment that affects Series B valuation:

  • “This strategic content leadership directly supports our Series B preparation by positioning me as the industry authority investors expect to see.”
  • “ROI includes industry recognition, strategic partnerships, and competitive advantages that affect company valuation.”
  • “Resource-efficient executive development that benefits our entire organization’s market position.”

For Your Investors

Proactive approach to Series B positioning and investor relations:

  • “Industry thought leadership strategy that attracts strategic partnerships and business development opportunities.”
  • “Executive positioning that demonstrates company vision and market leadership to potential Series B investors.”
  • “Strategic communication approach that supports our growth stage and funding objectives.”

For Your Executive Team

Strategic content direction that enhances existing marketing efforts:

  • “Executive-level strategic thinking that provides direction for our marketing team to execute effectively.”
  • “Professional development investment that supports company growth and positions us for a successful exit strategy.”
  • “Industry authority development that creates business opportunities across all functions.”

Schedule Your Strategic Session

30-minute strategic consultation

Available times:

  • Tuesday – Thursday, 10 AM – 4 PM Pacific
  • Sessions scheduled within 5-7 business days
  • Virtual meeting via Zoom

 

Before scheduling, please confirm:

✓  You’re a growth-stage female founder with a post-Employee #11 team

✓  You have decision-making authority for strategic business investments

✓  You’re ready to discuss partnership investment starting at $5K/month for strategic content leadership

✓ You understand this is strategic consultation, not a sales presentation

windy borman head shot directors chair

Questions Before We Meet?

Common questions answered:

Q: Is this a sales call?

A: This is a strategic consultation. We’ll discuss your specific thought leadership positioning needs and explore whether a strategic partnership makes sense for both of us.

Q: What if I'm not ready for a large engagement?

A: We’ll discuss options including the Content Tune-Up ($2,500) for immediate strategic assessment, or timing for larger engagements when they align with your business calendar.

Q: How do I know if the investment is worth it?

A: Growth-stage founders who work with me typically see results in industry recognition, strategic partnership opportunities, and Series B positioning that significantly exceed the partnership investment in strategic content leadership.

Q: What if my marketing team has concerns?

A: I work collaboratively with existing marketing teams. The session will address how strategic content leadership enhances rather than competes with your current marketing function.

Not ready for a strategic session?

Start with Strategic Assessment

Explore Ongoing Support

Ready to discuss how strategic content leadership can position you as the visionary thought leader your industry needs? Let’s explore what’s possible for your business.