WESTWORD: How Women Can Continue Rising in the Cannabis Industry

by Windy BormanApr 10, 2018Mary Janes Blog, Media

From Left to Right: Steph Wilson, Wanda James, Karin Lazarus, Dr. Daniela Vergara and Director Windy Borman.

When Windy Borman started making her documentary on women in the cannabis industry in 2015, women held 36 percent of its senior leadership roles, compared to 22 percent across all industries in the United States. But by the time her film, Mary Janes: The Women of Weed premiered at the Alamo Drafthouse in Littleton [CO on] March 3 to a sold-out crowd, the latest news showed that that statistic had dipped nine points, to 27 percent.

The new number “gives the film’s call to action a new meaning,” Borman said in a panel discussion after the viewing. “Geena Davis says, ‘If you can see it, you can be it.’”

Read the full film review by Madeline St. Amour here.

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Written by Windy Borman

Windy Borman is a documentary filmmaker, Narrative Architect, and founder of WB Consulting LLC. After 25+ years on both sides of the camera and the stage — producing films that premiered at Sundance and HBO, interviewing Sir Richard Branson and Governor Gavin Newsom, and directing Ashley Judd's voiceover work — she created the B.R.A.V.E. Framework™: the narrative architecture system that gets the real version of female and non-binary executives from the Green Room to the mic. She works with executives and leaders who are done being the best-kept secret in their industry.