by Windy Borman | May 14, 2025 | Fractional Director of Content
In today’s fast-paced business landscape, startups and mid-sized companies face a challenging dilemma: they need executive-level content expertise to stand out in crowded markets, but can’t always justify the investment in full-time leadership roles....
by Windy Borman | May 13, 2025 | Female Founders, Fractional Director of Content
Strategic storytelling to build your brand without burning out If you’ve ever canceled a media opportunity because you were exhausted by being the “token woman” or spent hours overthinking a social post that your male counterparts would publish...
by Windy Borman | May 12, 2025 | Event Production, Fractional Director of Content, Media
Picture this: Your next event generates revenue long after the last attendee leaves. Sounds too good to be true, right? Let me show you how your events can become perpetual profit centers through strategic content. The Missed Opportunity Most founders and CEOs see...
by Windy Borman | May 12, 2025 | Fractional Director of Content
In today’s fast-paced digital landscape, startups and small to mid-sized companies face a common challenge: They need executive-level content strategy without the burden of a full-time hire. Enter the Fractional Director of Content—a strategic partner who...
by Windy Borman | Sep 10, 2024 | Media Productions Blog
As of September 2024, 87% of customers have purchased a product or service after watching a video. Additionally, sales “prospecting” that includes a product demo or another type of video closes deals 26% faster than prospecting without. If you aren’t using video...
