by Windy Borman | Dec 17, 2025 | Fractional Director of Content
Companies are now investing $250K+ in storytelling roles to control their narratives in a fractured media landscape—treating narrative as strategic infrastructure, not marketing tactics. Female founders approaching Series B are still being advised to “be...
by Windy Borman | Dec 11, 2025 | Fractional Director of Content
You’ve approved the deck. Signed off on the creative. Triple-checked the tech. But something whispers: This won’t move the needle the way it needs to. I recently spent three days backstage at a major tech company’s broadcast event. Everything was...
by Windy Borman | Dec 3, 2025 | Fractional Director of Content
Key Takeaways You don’t have a storytelling problem—you have a positioning problem. Your male competitors aren’t more visionary; they’re just better positioned as inevitable. The content marketing industry keeps you in “proving mode” to...
by Windy Borman | Sep 29, 2025 | Fractional Director of Content
Key Takeaways Only 5% of female entrepreneurs raise Series B funding—the gap isn’t metrics, it’s narrative positioning Series A investors bet on potential; Series B investors bet on destiny and industry leadership Three critical positioning gaps cost...
by Windy Borman | Sep 11, 2025 | Fractional Director of Content
How industry powerhouses Tali & Ophi Edut cracked the code from influence to executive positioning Key Takeaways: The Executive Content Paradox affects even highly successful founders – being “known” doesn’t automatically translate to...
