Insights

Companies Are Desperately Seeking Storytellers. Female Founders Are Still Being Told to ‘Be Authentic.’

by Windy Borman | December 17, 2025 | Fractional Director of Content | 0 Comments

WSJ reports $250K storyteller roles doubled in 2025. Female founders get ‘authenticity’ advice. Here’s the narrative infrastructure gap costing you Series B.

What Billion-Dollar Tech Companies Get Wrong About Narrative Strategy

by Windy Borman | December 11, 2025 | Fractional Director of Content | 0 Comments

Most events generate buzz but not strategic momentum. Learn the three narrative opportunities that separate visionary thought leaders from impressive options.

Stop Proving. Start Positioning: The BRAVE Framework™

by Windy Borman | December 3, 2025 | Fractional Director of Content | 0 Comments

Transform from “inspiring female founder” to inevitable market leader. Strategic narrative architecture for Series B CEOs ready to command authority.

FREEDOM LEAF: Women, Weed & Censorship

Jan 19, 2018 | Mary Janes Blog, Media

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DOPE Magazine: “The Most Important Cannabis Film of Our Time”

Dec 8, 2017 | Mary Janes Blog, Media

We're honored to share that DOPE Magazine gave "Mary Janes: The Women of Weed" a glowing review. Here is an excerpt of what they had to say: "If...

REEL LIFE WITH JANE: ‘Mary Janes’ Director: Women Can Have Career in Cannabis

Dec 8, 2017 | Mary Janes Blog, Media

Below is an excerpt of an interview with Director Windy Borman after the Woodstock Film Festival Premiere of "Mary Janes: The Women of Weed": What...

Her Canna Life: Q&A with Windy Borman, “Mary Janes: The Women of Weed”

Nov 13, 2017 | Mary Janes Blog, Media

What is your advice for women in the cannabis industry? You can’t talk about cannabis without including gender equality, social justice and...

ESTROHAZE: Filmmaker Windy Borman Talks New Documentary, ‘Mary Janes: The Women of Weed’, and the “Puffragette” Movement

Nov 13, 2017 | Mary Janes Blog, Media

Conversing with acclaimed Director/Producer Windy Borman was thoroughly engaging; eye opening too. Borman was far from a cannoisseur when she...

Karen Stewart | Founder & CEO, Bumble Bees Venture Capital Inc.

Oct 24, 2017 | Mary Janes Blog, Nominate A Puffragette

Innovator. Disrupter. Entrepreneur. Just a few of the words people use to describe Karen Stewart. Karen has over 25 years of experience in founding...