Insights

Companies Are Desperately Seeking Storytellers. Female Founders Are Still Being Told to ‘Be Authentic.’

by Windy Borman | December 17, 2025 | Fractional Director of Content | 0 Comments

WSJ reports $250K storyteller roles doubled in 2025. Female founders get ‘authenticity’ advice. Here’s the narrative infrastructure gap costing you Series B.

What Billion-Dollar Tech Companies Get Wrong About Narrative Strategy

by Windy Borman | December 11, 2025 | Fractional Director of Content | 0 Comments

Most events generate buzz but not strategic momentum. Learn the three narrative opportunities that separate visionary thought leaders from impressive options.

Stop Proving. Start Positioning: The BRAVE Framework™

by Windy Borman | December 3, 2025 | Fractional Director of Content | 0 Comments

Transform from “inspiring female founder” to inevitable market leader. Strategic narrative architecture for Series B CEOs ready to command authority.

Did the Cannabis Industry Lose Its Way Before It Started?

Nov 28, 2016 | Mary Janes Blog, Media, Notes from the Director

The future of the US cannabis industry has always been uncertain. But is it possible that the cannabis industry has lost its corporate...

Notes From The Field: Filming in Oregon and Washington

Nov 4, 2016 | Mary Janes Blog, Notes from the Director, Notes from the Field

On October 28th, I returned to my home state of Oregon to film some inspiring “women of weed”, including 3 of the 10 women listed in a recent...

Leah Maurer | The Weed Blog

Nov 2, 2016 | Mary Janes Blog, Meet the Puffragettes

Leah is a canna-journalist and advocate who lives in Portland, Oregon. She was very involved in cannabis legalization there, helping found New...

Stacia Cosner | Deputy Director, Students for Sensible Drug Policy

Oct 26, 2016 | Mary Janes Blog, Meet the Puffragettes

Anastacia “Stacia” Cosner is the Deputy Director for Students for Sensible Drug Policy. Stacia got involved with drug policy when she joined the...

Julianna Carella | Treatibles and Auntie Dolores

Oct 19, 2016 | Mary Janes Blog, Meet the Puffragettes

In 2008 entrepreneur, innovator, visionary and expert Julianna Carella married her more than 20 years of culinary work with cannabis and established...