Insights

Companies Are Desperately Seeking Storytellers. Female Founders Are Still Being Told to ‘Be Authentic.’

by Windy Borman | December 17, 2025 | Fractional Director of Content | 0 Comments

WSJ reports $250K storyteller roles doubled in 2025. Female founders get ‘authenticity’ advice. Here’s the narrative infrastructure gap costing you Series B.

What Billion-Dollar Tech Companies Get Wrong About Narrative Strategy

by Windy Borman | December 11, 2025 | Fractional Director of Content | 0 Comments

Most events generate buzz but not strategic momentum. Learn the three narrative opportunities that separate visionary thought leaders from impressive options.

Stop Proving. Start Positioning: The BRAVE Framework™

by Windy Borman | December 3, 2025 | Fractional Director of Content | 0 Comments

Transform from “inspiring female founder” to inevitable market leader. Strategic narrative architecture for Series B CEOs ready to command authority.

2016 Puffragette Guide to Marijuana Legalization

Jul 25, 2016 | 2016 Marijuana Campaigns, Mary Janes Blog, Notes from the Director

“2016 is a record year for marijuana drug policy reform,” observes Karen O’Keefe, Director of State Policies for Marijuana Policy Project. When we...

Giadha A. DeCarcer | Founder & CEO, New Frontier Data

Jul 20, 2016 | Mary Janes Blog, Meet the Puffragettes

Giadha A. DeCarcer is the Founder and Chief Executive Officer of New Frontier Data, the premier data, analytics, and technology firm specializing in...

What is The “Male Gaze”?

Jul 18, 2016 | Featured Article, Mary Janes Blog, Notes from the Director

The concept of the "Male Gaze" was first developed by feminist film critic Laura Mulvey in her 1975 essay entitled "Visual Pleasure and Narrative...

Laila Makled | National Cannabis Festival

Jul 13, 2016 | Mary Janes Blog, Meet the Puffragettes

Laila R. Makled is the VP of Operations at Breeze Distro, a house of brands based in Oakland, CA* that uplifts and resonates within Black and Brown...