Insights

Companies Are Desperately Seeking Storytellers. Female Founders Are Still Being Told to ‘Be Authentic.’

by Windy Borman | December 17, 2025 | Fractional Director of Content | 0 Comments

WSJ reports $250K storyteller roles doubled in 2025. Female founders get ‘authenticity’ advice. Here’s the narrative infrastructure gap costing you Series B.

What Billion-Dollar Tech Companies Get Wrong About Narrative Strategy

by Windy Borman | December 11, 2025 | Fractional Director of Content | 0 Comments

Most events generate buzz but not strategic momentum. Learn the three narrative opportunities that separate visionary thought leaders from impressive options.

Stop Proving. Start Positioning: The BRAVE Framework™

by Windy Borman | December 3, 2025 | Fractional Director of Content | 0 Comments

Transform from “inspiring female founder” to inevitable market leader. Strategic narrative architecture for Series B CEOs ready to command authority.

Notes from the Field: “Mary Janes” April filming

Apr 29, 2016 | Mary Janes Blog, Notes from the Field

Mariah Wilson writes about April filming I recently hopped aboard the Mary Janes documentary as a field producer for a week of filming along the...

Betty Aldworth | Multidisciplinary Association for Psychedelic Studies (MAPS)

Apr 27, 2016 | Mary Janes Blog, Meet the Puffragettes

Betty is the Director of Communications & Events for the Multidisciplinary Association for Psychedelic Studies, the leading psychedelic policy...

Karin Lazarus | Founder, Sweet Mary Jane

Apr 13, 2016 | Mary Janes Blog, Meet the Puffragettes

In 2009, Karin Lazarus took home the grand prize in the TuttiFoodie-Scharffen Berger Chocolate Adventure Contest for her Chocolate-Filled Pandan...

Dr. Daniela Vergara | Founder, Agricultural Genomics Foundation

Apr 6, 2016 | Mary Janes Blog, Meet the Puffragettes

Dr. Daniela Vergara is an evolutionary biologist, data analyst, educator, scientific writer, and public speaker. In addition to her multiple...

Amanda Reiman, PhD MSW | Personal Plants and Flow Cannabis Co

Mar 30, 2016 | Mary Janes Blog, Meet the Puffragettes

Amanda Reiman is the Founder of Personal Plants, a DIY earth medicine kit and e-learning platform. She is also the VP of Community Development for...

Filming at the Women Grow Leadership Summit

Feb 5, 2016 | Mary Janes Blog, Notes from the Director, Notes from the Field

Imagine you’re in an auditorium full of 1,200 women united around the same cause. You hear excitement in everyone’s voice. Your skin tingles with...

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Insights

Companies Are Desperately Seeking Storytellers. Female Founders Are Still Being Told to ‘Be Authentic.’

What Billion-Dollar Tech Companies Get Wrong About Narrative Strategy

Stop Proving. Start Positioning: The BRAVE Framework™

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