by Windy Borman | Aug 19, 2025 | Executive Storytelling, Female Founders
You’ve crossed the Employee #11 threshold. Your next 18 months will determine if you’re fundraising from a position of strength or desperation. But here’s the problem: you’re still the face of your company’s content, and that’s not scalable. Most female founders I...
by Windy Borman | Aug 19, 2025 | Executive Storytelling, Female Founders
How we transformed a Founder’s research narrative into award-winning advocacy content that established lasting thought leadership When Jennifer Whetzel’s Women in Cannabis Study landed a Clio Award for Advocacy, it wasn’t just recognition for her groundbreaking...
by Windy Borman | Jun 27, 2025 | Executive Storytelling, Female Founders
As a scaling founder, you’re probably posting content like a peacock—spreading all your colorful feathers hoping something catches attention. Industry trends, leadership insights, company updates, motivational quotes. You’re essentially throwing content...
by Windy Borman | Jun 24, 2025 | Executive Storytelling, Female Founders
You’ve built something revolutionary. Your company is scaling, your team is growing, and your vision is crystal clear. Yet somehow, nobody knows about it. You tell yourself you’re protecting your reputation by staying “neutral.” You don’t...
by Windy Borman | Jun 17, 2025 | Executive Storytelling, Female Founders
I canceled a video project today. The time commitment didn’t match the ROI, so I couldn’t justify the cost. Sound familiar? As a growth-stage CEO, you’re tired of content that consumes your time without driving business results. The moment your...
by Windy Borman | Jun 10, 2025 | Executive Storytelling
You know your company culture is special—it’s what drives your success—but somehow it’s not translating to new hires, investors, or the talent you’re trying to attract. The culture that exists in your mind isn’t the culture your team...
