by Windy Borman | Aug 19, 2025 | Fractional Director of Content
How we transformed a Founder’s research narrative into award-winning advocacy content that established lasting thought leadership When Jennifer Whetzel’s Women in Cannabis Study landed a Clio Award for Advocacy, it wasn’t just recognition for her groundbreaking...
by Windy Borman | Jun 27, 2025 | Fractional Director of Content
As a scaling founder, you’re probably posting content like a peacock—spreading all your colorful feathers hoping something catches attention. Industry trends, leadership insights, company updates, motivational quotes. You’re essentially throwing content...
by Windy Borman | Jun 24, 2025 | Fractional Director of Content
You’ve built something revolutionary. Your company is scaling, your team is growing, and your vision is crystal clear. Yet somehow, nobody knows about it. You tell yourself you’re protecting your reputation by staying “neutral.” You don’t...
by Windy Borman | Jun 17, 2025 | Female Founders, Fractional Director of Content
I canceled a video project today. The time commitment didn’t match the ROI, so I couldn’t justify the cost. Sound familiar? As a growth-stage CEO, you’re tired of content that consumes your time without driving business results. The moment your...
by Windy Borman | Jun 10, 2025 | Fractional Director of Content
You know your company culture is special—it’s what drives your success—but somehow it’s not translating to new hires, investors, or the talent you’re trying to attract. The culture that exists in your mind isn’t the culture your team...
by Windy Borman | May 20, 2025 | Fractional Director of Content
In today’s competitive landscape, startups and small to mid-sized companies are discovering a powerful secret: content operations efficiency doesn’t require a full-time executive. The fractional approach to content leadership delivers strategic executive...
