by Windy Borman | Dec 17, 2025 | Executive Storytelling, Female Founders
Companies are now investing $250K+ in storytelling roles to control their narratives in a fractured media landscape—treating narrative as strategic infrastructure, not marketing tactics. Female founders approaching Series B are still being advised to “be...
by Windy Borman | Sep 29, 2025 | Executive Storytelling, Female Founders
Key Takeaways Only 5% of female entrepreneurs raise Series B funding—the gap isn’t metrics, it’s narrative positioning Series A investors bet on potential; Series B investors bet on destiny and industry leadership Three critical positioning gaps cost...
by Windy Borman | Sep 8, 2025 | Executive Storytelling, Female Founders
You just finished a Series A pitch where investors asked more questions about your work-life balance than your revenue projections. Again. Welcome to the likability trap—the impossible choice between being “too soft” (relatable but dismissed) or “too...
by Windy Borman | Sep 5, 2025 | Executive Storytelling, Female Founders
Female founders caught in the “likability trap” dilute their authority to seem approachable, but Series B investors fund visionary leaders, not inspiring personalities. Here’s how to shift from relatable content to thought leadership that positions...
by Windy Borman | Aug 19, 2025 | Executive Storytelling, Female Founders
You’ve crossed the Employee #11 threshold. Your next 18 months will determine if you’re fundraising from a position of strength or desperation. But here’s the problem: you’re still the face of your company’s content, and that’s not scalable. Most female founders I...
by Windy Borman | Aug 19, 2025 | Executive Storytelling, Female Founders
How we transformed a Founder’s research narrative into award-winning advocacy content that established lasting thought leadership When Jennifer Whetzel’s Women in Cannabis Study landed a Clio Award for Advocacy, it wasn’t just recognition for her groundbreaking...
