Insights

Companies Are Desperately Seeking Storytellers. Female Founders Are Still Being Told to ‘Be Authentic.’

by Windy Borman | December 17, 2025 | Fractional Director of Content | 0 Comments

WSJ reports $250K storyteller roles doubled in 2025. Female founders get ‘authenticity’ advice. Here’s the narrative infrastructure gap costing you Series B.

What Billion-Dollar Tech Companies Get Wrong About Narrative Strategy

by Windy Borman | December 11, 2025 | Fractional Director of Content | 0 Comments

Most events generate buzz but not strategic momentum. Learn the three narrative opportunities that separate visionary thought leaders from impressive options.

Stop Proving. Start Positioning: The BRAVE Framework™

by Windy Borman | December 3, 2025 | Fractional Director of Content | 0 Comments

Transform from “inspiring female founder” to inevitable market leader. Strategic narrative architecture for Series B CEOs ready to command authority.

BOULDER WEEKLY: Facebook’s advertising policy interferes with documentary film

Oct 19, 2017 | Mary Janes Blog, Media

Two years after embarking on her latest film project, Mary Janes: The Women of Weed, Windy Borman’s movie was finally and officially done, set to...

DIRECT CANNABIS NETWORK: Entrepreneur of the Week – Windy Borman

Oct 19, 2017 | Mary Janes Blog, Media

Each week Direct Cannabis Network highlights entrepreneurs in the cannabis industry for their viewers to learn more about the leading cannabis...

SPLIMM: “Mary Janes” Film Aims to Influence the National Conversation

Oct 19, 2017 | Mary Janes Blog, Media

It’s no secret that cannabis has infiltrated mainstream consciousness. Sitcoms on Netflix, vape pens in Gwyneth Paltrow’s goop, and ads for cannabis...

Jacqueline McGrane | Owner, Cannabinoid Consulting

Sep 21, 2017 | Mary Janes Blog, Meet the Puffragettes

Jacqueline McGrane is a 28-year old (Trans)woman who grew up in Colorado. She is a professional hash maker and a biologist who trained at MIT and CU...

HIGH TIMES: Lit Ventures: Why I Invested in The Women of Weed

Sep 21, 2017 | Mary Janes Blog, Media

Make no mistake, the cannabis industry’s success is due in large part to the female professionals that have taken it from an illegal niche market to...