Insights

Companies Are Desperately Seeking Storytellers. Female Founders Are Still Being Told to ‘Be Authentic.’

by Windy Borman | December 17, 2025 | Fractional Director of Content | 0 Comments

WSJ reports $250K storyteller roles doubled in 2025. Female founders get ‘authenticity’ advice. Here’s the narrative infrastructure gap costing you Series B.

What Billion-Dollar Tech Companies Get Wrong About Narrative Strategy

by Windy Borman | December 11, 2025 | Fractional Director of Content | 0 Comments

Most events generate buzz but not strategic momentum. Learn the three narrative opportunities that separate visionary thought leaders from impressive options.

Stop Proving. Start Positioning: The BRAVE Framework™

by Windy Borman | December 3, 2025 | Fractional Director of Content | 0 Comments

Transform from “inspiring female founder” to inevitable market leader. Strategic narrative architecture for Series B CEOs ready to command authority.

GREEN GOLD STORIES: Puffragette

Feb 13, 2017 | Mary Janes Blog, Media

'I had never tried cannabis,' Windy shares laughing. 'But I am definitely open for it after all I have learned while making this film.' One of the...

PRØHBTD: Filmmaker Windy Borman Discusses Women in Cannabis

Feb 10, 2017 | Mary Janes Blog, Media

Windy Borman knows how to make an entrance. Her debut film The Eyes of Thailand won 10 festival awards and countless accolades profiling Friends of...

ABC: Why green is the new gold in California

Feb 9, 2017 | Mary Janes Blog, Media

"On November 8th of 2016, when Prop 64 passed legalizing recreational marijuana, I thought this was primarily a victory for people who smoke weed. I...

Women Grow Summit 2017: Looking Back and Looking Forward

Feb 1, 2017 | Mary Janes Blog, Notes from the Director

One year ago, we filmed our first interview for MARY JANES: THE WOMEN OF WEED at the 2016 Women Grow Leadership Summit in Denver, CO. Today, we're...

PRESS RELEASE: Melissa Etheridge Models Female Leadership in the Legal Cannabis Industry

Jan 10, 2017 | Mary Janes Blog, Media

Grammy® Award-winning singer-songwriter Etheridge joins the cast of “ganjaprenuers” who appear in “Mary Janes: The Women of Weed”, a groundbreaking...