Insights

Companies Are Desperately Seeking Storytellers. Female Founders Are Still Being Told to ‘Be Authentic.’

by Windy Borman | December 17, 2025 | Fractional Director of Content | 0 Comments

WSJ reports $250K storyteller roles doubled in 2025. Female founders get ‘authenticity’ advice. Here’s the narrative infrastructure gap costing you Series B.

What Billion-Dollar Tech Companies Get Wrong About Narrative Strategy

by Windy Borman | December 11, 2025 | Fractional Director of Content | 0 Comments

Most events generate buzz but not strategic momentum. Learn the three narrative opportunities that separate visionary thought leaders from impressive options.

Stop Proving. Start Positioning: The BRAVE Framework™

by Windy Borman | December 3, 2025 | Fractional Director of Content | 0 Comments

Transform from “inspiring female founder” to inevitable market leader. Strategic narrative architecture for Series B CEOs ready to command authority.

Refined Bud: Six Cannabis Companies Who Crushed it on Social Media – September 2016

Oct 6, 2016 | Mary Janes Blog, Media

"September has come and gone and many cannabis connoisseurs are preparing for their fall harvest, the holiday season, or those fourth quarter social...

Amy Poinsett | Co-Founder, MJ Freeway Business Solutions

Oct 5, 2016 | Mary Janes Blog, Nominate A Puffragette

At the start of marijuana legalization in Colorado, Amy Poinsett co-founded MJ Freeway Business Solutions with a desire to see burgeoning marijuana...