Insights

Companies Are Desperately Seeking Storytellers. Female Founders Are Still Being Told to ‘Be Authentic.’

by Windy Borman | December 17, 2025 | Fractional Director of Content | 0 Comments

WSJ reports $250K storyteller roles doubled in 2025. Female founders get ‘authenticity’ advice. Here’s the narrative infrastructure gap costing you Series B.

What Billion-Dollar Tech Companies Get Wrong About Narrative Strategy

by Windy Borman | December 11, 2025 | Fractional Director of Content | 0 Comments

Most events generate buzz but not strategic momentum. Learn the three narrative opportunities that separate visionary thought leaders from impressive options.

Stop Proving. Start Positioning: The BRAVE Framework™

by Windy Borman | December 3, 2025 | Fractional Director of Content | 0 Comments

Transform from “inspiring female founder” to inevitable market leader. Strategic narrative architecture for Series B CEOs ready to command authority.

The Kind: ‘Mary Janes: The Women of Weed’: Do They Own the Future of Pot?

Sep 6, 2016 | Mary Janes Blog, Media

Mary Janes: The Women of Weed is the latest film coming from documentary director Windy Borman. The director's two previous films, The Eyes of...

Sara Batterby | Founder, The Equity Capital Collective

Aug 31, 2016 | Mary Janes Blog, Meet the Puffragettes

Sara is a startup veteran with 20 years of experience founding and funding companies and honing her expertise in finance and early-stage capital. ...

Genifer Murray | Psy Naturals

Aug 24, 2016 | Mary Janes Blog, Meet the Puffragettes

With more than ten years in the cannabis industry, Genifer is a pioneer and influential female leader. She was President and Founder of CannLabs,...

Mitzi Vaughn | Shareholder, Karr Tuttle Campbell

Aug 13, 2016 | Mary Janes Blog, Meet the Puffragettes

Mitzi Vaughn is a shareholder at Karr Tuttle Campbell in Seattle, Washington. She represents cannabis clients in matters of regulatory compliance,...

Karen O’Keefe | Director of States Policies, Marijuana Policy Project

Aug 10, 2016 | Mary Janes Blog, Meet the Puffragettes

Karen O'Keefe manages grassroots and direct lobbying efforts in state legislatures for the largest marijuana policy reform organization in the...

Jill Brzezicki | Mountain Meadow Farms

Jul 27, 2016 | Mary Janes Blog, Meet the Puffragettes

Jill Brzezicki is a degreed and published scientist with 15 years experience in research and analytical analysis. With a background in chemistry and...