Insights

Companies Are Desperately Seeking Storytellers. Female Founders Are Still Being Told to ‘Be Authentic.’

by Windy Borman | December 17, 2025 | Fractional Director of Content | 0 Comments

WSJ reports $250K storyteller roles doubled in 2025. Female founders get ‘authenticity’ advice. Here’s the narrative infrastructure gap costing you Series B.

What Billion-Dollar Tech Companies Get Wrong About Narrative Strategy

by Windy Borman | December 11, 2025 | Fractional Director of Content | 0 Comments

Most events generate buzz but not strategic momentum. Learn the three narrative opportunities that separate visionary thought leaders from impressive options.

Stop Proving. Start Positioning: The BRAVE Framework™

by Windy Borman | December 3, 2025 | Fractional Director of Content | 0 Comments

Transform from “inspiring female founder” to inevitable market leader. Strategic narrative architecture for Series B CEOs ready to command authority.

Notes From the Field: California Film Shoots

Jun 30, 2016 | Mary Janes Blog, Notes from the Director, Notes from the Field

Oakland, California hosted the National Cannabis Industry Association (NCIA) Business Summit and Expo last week, and we were there to document it...

Jill Lamoureux | CEO, SprkLabs

Jun 29, 2016 | Mary Janes Blog, Nominate A Puffragette

Jill Lamoureux is a nationally recognized cannabis best practice expert in Colorado with extensive experience in cultivation, manufacturing and...

Sabrina Fendrick | Chief Public Affairs Officer, Berkeley Patients Group

Jun 22, 2016 | Mary Janes Blog, Meet the Puffragettes

Sabrina Fendrick is a public affairs professional with over thirteen years of experience working at the intersection of cannabis policy, nonprofit...

Taylor West | Sr. Communications Director, COHNNABIS

Jun 15, 2016 | Mary Janes Blog, Meet the Puffragettes

Taylor West is senior communications director at COHNNABIS, the cannabis-focused “agency within an agency” of COHN, one of Denver’s top 10...

Hillary Peckham | COO, Co-Owner and Founder, Etain LLC

Jun 8, 2016 | Mary Janes Blog, Nominate A Puffragette

Hillary Peckham co-founded Etain, LLC, the only women-owned business to receive one of the five competitive medical marijuana licenses in New York...

10 Reasons We Need a Film about Women in Cannabis

Jun 6, 2016 | Mary Janes Blog, Notes from the Director

I get asked this a lot: "Why produce a Film about WOMEN in Cannabis?" My snarky answer is: "Why Not?" Sometimes that does the trick, but other times...

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