Insights

Companies Are Desperately Seeking Storytellers. Female Founders Are Still Being Told to ‘Be Authentic.’

by Windy Borman | December 17, 2025 | Fractional Director of Content | 0 Comments

WSJ reports $250K storyteller roles doubled in 2025. Female founders get ‘authenticity’ advice. Here’s the narrative infrastructure gap costing you Series B.

What Billion-Dollar Tech Companies Get Wrong About Narrative Strategy

by Windy Borman | December 11, 2025 | Fractional Director of Content | 0 Comments

Most events generate buzz but not strategic momentum. Learn the three narrative opportunities that separate visionary thought leaders from impressive options.

Stop Proving. Start Positioning: The BRAVE Framework™

by Windy Borman | December 3, 2025 | Fractional Director of Content | 0 Comments

Transform from “inspiring female founder” to inevitable market leader. Strategic narrative architecture for Series B CEOs ready to command authority.

Jeanine Moss | Co-Founder, Outfront Solutions and Founder, AnnaBis Style

Jun 1, 2016 | Mary Janes Blog, Meet the Puffragettes

Jeanine Moss is the Co-Founder of Outfront Solutions, and Founder of AnnaBis Style, odor-proof accessories to carry cannabis in style. Jeanine grew...

Andrea (Drayah) Sallis | FOUNDER, HEALTHWAY EDUCATION SYSTEMS

May 25, 2016 | Mary Janes Blog, Meet the Puffragettes

With Healthway, over the past four years, Ms. Sallis has assisted patients and healthcare offices to be “Pro Patient” and exhaust every option of...

Notes from the Field: Filming at the Denver Cannabis Diversity Summit

May 23, 2016 | Mary Janes Blog, Notes from the Director, Notes from the Field

On May 15th, social activists from around the US converged in Denver for the Go G.R.E.E.N.E. Cannabis Diversity Summit. "Mary Janes: The Women of...

Wendy Mosher | CEO, New West Genetics

May 18, 2016 | Mary Janes Blog, Meet the Puffragettes

Wendy Mosher is the Co-Founder and CEO of New West Genetics, a cannabis genetics and breeding company. Mosher is an intensely focused business...

Jaime Lewis | Coldwater Consulting

May 11, 2016 | Mary Janes Blog, Meet the Puffragettes

Jaime Lewis has more than fifteen years of experience managing Medical/Adult Use Cannabis production, manufacturing and retail operations. Her...

Shaleen Title | Drug Policy Activist and Attorney

May 4, 2016 | Mary Janes Blog, Meet the Puffragettes

Shaleen Title is an Indian-American drug policy activist and attorney who served from 2017 through 2020 as one of five commissioners on the...

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