by Windy Borman | Aug 19, 2025 | Fractional Director of Content
You’ve hit employee #11. Your next 18 months will determine if you’re fundraising from a position of strength or desperation. While your male competitors get profiled for their revolutionary vision, you’re still getting asked about work-life balance....
by Windy Borman | Aug 19, 2025 | Fractional Director of Content
You’ve crossed the Employee #11 threshold. Your next 18 months will determine if you’re fundraising from a position of strength or desperation. But here’s the problem: you’re still the face of your company’s content, and that’s not scalable. Most female founders I...
by Windy Borman | Aug 19, 2025 | Fractional Director of Content
How we transformed a Founder’s research narrative into award-winning advocacy content that established lasting thought leadership When Jennifer Whetzel’s Women in Cannabis Study landed a Clio Award for Advocacy, it wasn’t just recognition for her groundbreaking...
by Windy Borman | Jun 27, 2025 | Fractional Director of Content
As a scaling founder, you’re probably posting content like a peacock—spreading all your colorful feathers hoping something catches attention. Industry trends, leadership insights, company updates, motivational quotes. You’re essentially throwing content...
by Windy Borman | Jun 24, 2025 | Fractional Director of Content
You’ve built something revolutionary. Your company is scaling, your team is growing, and your vision is crystal clear. Yet somehow, nobody knows about it. You tell yourself you’re protecting your reputation by staying “neutral.” You don’t...
