What Makes a Great Video?

High-quality videos that convert to sales and donations can get expensive—especially if you don’t understand what makes a video great.

The three (3) elements of a great video are Story, Sound, and Movement.

Let’s break these down!

Story:

• Message: What are you trying to say?
• Emotion: How do you want people to feel?
• Call-To-Action (“CTA”): What action do you want people to take after watching your video/film?
• Know your “Comps”: Research comparable media (genre, tone, mood, voice) for inspiration.

Sound:

• Record your “A-roll”: Record the interviews and/or voiceover first to get the story.
• “Quiet on the Set!” Record in a quiet location.
• Don’t Drop the Mic: Use the best microphone you can afford.

Movement:

• Record your “B-roll”: These are the action shots that show what your audio (“A-roll”) described.
• Power Poses: Talk with our hands, but don’t fidget. Clear, controlled movements convey trust and authority.
• Editing Tip: Cut on the action to build energy and avoid “jump cuts”.

Review your recent videos and see how they rate in these three (3) categories. What can you refine?

What other questions do you have about creating digital stories that convert?

Let me know if the comments or send me a DM.